Videoconferencing

The following is provided as key information and ideas to get started with these technologies and not to be considered a full evaluation of available vendors or any issues associated with vendors.

Ways videoconferencing can work in your agency:

Conduct meetings with customers and prospects.
Host team meetings between offices or with remote workers.
Use video to expand your agency reach to meet with prospects in new locations without having to travel.
Invite customers and prospects to discussions on risk management topics they are interested in.
Invite customers and prospects to educational events about how to protect themselves and property from emerging risks.
Host community or social events to build relationships and brand awareness.
Record new prospect meetings and attach to your CRM (customer relationship management) system or AMS (agency management system) for follow up.

Features:

Most videoconferencing solutions offer the following features, although not all features are available in the free versions.

Conference calling
Virtual backgrounds
Webinars
Calendar integration

Combination of voice and video
Record meetings
Muting and unmuting participants

Screensharing
Chat
Q&A

Vendors:

Webex
Zoom

Pricing:

Pricing ranges from free (with limitations) to $40 per month per account for video conferences. Webinar hosting capabilities may require an additional cost.

Guide for calculating ROI:

How to quantify the benefit of your videoconferencing system.

(+) Savings on travel (for meetings can be held virtually)	$
(+) Soft gains: time savings on reduced travel	A model based on hours gained multiplied by average hourly rate
(-) Costs of the videoconferencing service	$

Guide for KPIs:

You can use your videoconferencing solution to track a variety of Key Performance Indicators important to your agency.

# of prospect meetings

How many video meetings are you holding with prospects.

# of customer meetings

How many video meetings are you holding with customers.

# of internal meetings

How many video meetings are you holding with staff and between different offices.

# of prospect conversions

Measure prospects who meet via video who buy policies, track how many video meetings before they buy.

Average length of meetings

Measure the length of prospect and customer meetings.

# of chats/comments (prospect meetings)

Track engagement of prospects through chats and comments.

# of chats/comments (internal meetings)

Track engagement of team members through chats and comments.

# of chats/comments (customer meetings)

Track engagement of customers through chats and comments.

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