Email Marketing
The following is provided as key information and ideas to get started with these technologies and not to be considered a full evaluation of available vendors or any issues associated with vendors.
The following is provided as key information and ideas to get started with these technologies and not to be considered a full evaluation of available vendors or any issues associated with vendors.
Tiered pricing based on numbers of emails and numbers of recipients. Solutions range from free - $900/month. Many options are in the $50-$100/month range.
How to quantify the benefit of your email marketing service.
| (+) Savings on printing marketing materials for customers and prospects | $ |
| (+) Savings on mailing marketing materials to customers and prospects | $ |
| (-) Cost of email marketing solution | $ |
You can use your email marketing solution to track a variety of Key Performance Indicators important to your agency.
Permanent fails that usually mean the email address is invalid.
May indicate the servers can't receive email or the recipient's inbox is full.
Calculated as a factor of the number who open measured against the total size of the list.
Number of people who click the links in the email.
Number of people who say they no longer want to receive emails from your agency.
People who click through and indicate interest in your services.