Email Marketing

The following is provided as key information and ideas to get started with these technologies and not to be considered a full evaluation of available vendors or any issues associated with vendors.

Ways it can work in your agency:


  • Social media integration
  • Intuitive templates
  • Dynamically personalized emails
  • SEO
  • Analytics
  • Load contacts from third parties
  • CRM integration
  • Test emails
  • A/B testing
  • Incorporate images
  • Branded from and to email addresses
  • Landing page builder
  • Measurement and analysis



Tiered pricing based on numbers of emails and numbers of recipients. Solutions range from free - $900/month. Many options are in the $50-$100/month range.

Guide for calculating ROI:

How to quantify the benefit of your email marketing service.

(+) Savings on printing marketing materials for customers and prospects$
(+) Savings on mailing marketing materials to customers and prospects$
(-) Cost of email marketing solution$

Guide for KPIs:

You can use your email marketing solution to track a variety of Key Performance Indicators important to your agency.